Ideally,
you want your page to be the first one that pops up after the paid
advertising. As a beginner, lets just
try to focus on not being last! You can
start by checking your SEO rank. SEO
Centro will show you your rank if it ranks within the top 100 for the keyword
that you have used. From here, you can
either maintain your rank, or try to increase your rank. If you are maintaining your rank,
congratulations, you probably don’t need to be reading this. However, if you are trying to increase your
rank, here are some next steps you can take!
Search
your website for duplicate content. This
will not do well by a browser scanning for results. Start looking into the analytics behind your
website. Where are people visiting
from? How long do they stay on your
site? What content are they primarily
interested in? Analytics will help you
save money in the long run because it will help show you where to invest your
money on your site. By extension, where
you invest your money helps you keep your job, expand your career, and help
keep your clients happy. Your return on
investment will also help show you how much money you are making based on the
money you have spent. If you can convert
visitors into customers/clients, your job just became more secure! While you may be more confident knowing that
you will be able to track who bought what from you site based off a keyword you
selected, or why you have thousands of new visitors, don’t forget to actually
connect your website with an analytics software program! This only takes a
moment to do, and is easy because usually all you have to do is share your url
and log into it through the 3rd party analytics program.
Hubspot
Insights
This week in Hubspot, we learned about landing pages and why they are so important. Landing pages are used to convert visitors into leads. A landing page is like a digital sales rep. It is a form that collects information to be used when following up. A landing page should give the visitor a general idea of what they are signing up for within a blink. This means however long they look at the landing page before they blinks is how long you have to sell them on filling out your form. You should also provide links to share your offer/information on social media. If it is coming from a friend, other people may be more inclined to trust it and fill your form out also! If your landing page isn't performing as well as you would like it to, you can always go back and change it up, make some things more prominent, other things less prominent, and be on your way to a larger database of leads!
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