Week 7 - MKTG 348 - Indexing and Webmaster Tools (SEO Blog #11)

One of the most important factors of search engine optimization is how a search engine, like Google, knows your website is there.  A search engine searching for your site is called indexing.  One of the best ways to see how Google sees your site is by typing in site:yourdomain.com.  This will give you an idea of how many pages there are and that there are no differences between what you have published and what is available to view. This is a simple technique, and great for freelance search engine marketers if they want to offer some type free audit to gain clients.

A lot of websites are managed by hosting companies.  These companies allow you to publish your website and then the hosting company will take care of most of the technical issues for you.  These website use content management systems.  These allow someone without technical skills to successfully build a website.  The overall caretaker of a website is referred to as a webmaster.  This person knows the mechanics behind building a website.  Google has great webmaster tools to use for your own site.  These tools allow you manage various aspects of your site and even promote it.  

Finally, after you feel you have optimized your new website to the best of your ability, don't forget to keep checking the ranking.  Figure out what works and what doesn't, and continue to optimize every aspect of your site!

Hubspot Insights

• This week in Hubspot, I learned why email marketing is still so important.  
• There are over 4.3 billion email accounts
• 95% of consumers have an email and 91% of those consumers check their email every day
• You will always have a 1:1 relationship with those that open your email
• 77% of consumers prefer email marketing
• You can create a highly personalized platform for people to view your material
• On average it has a return on investment of 4300%

Email marketing becomes more effective the more you personalize it for your consumer.  Including the name of the consumer reading your email will also help increase the chance of a better open rate.  Email can be a highly effective, highly personalized platform to reach each and every customer.