With baseball in its playoff season comes new opportunities for advertisements. I love to people watch, and I even get to do that from the comfort of my own couch during playoffs! With the rest of the family cheering for the Chicago Cubs, I am taking in the crowd from my seat on the couch, wrapped up in a cozy blanket. One thing I noticed the most about a crowed was those people who were on their phones. For one thing, I certainly wouldn't be on my phone if I were at a live post-season baseball game. Secondly, I wouldn't be on my phone if I had paid nearly $2,000 for the rigid and germy plastic I was sitting on. Why, I asked myself. Why would you be on your phone? This has been a perplexing trend that I have noticed during every playoff game. The next night, I was watching interviews on the field after the game. What stood out the most to me was the large rectangular green screen. I knew that green screens were used, but how were they not catered to those on their phones?
If a lot of people were on their phones at the live game, how many more people could be on their phones at home, checking stats and texting their friends? This is a great way for a company to market in different regions of the country. With a green screen, advertisers can pay for different ads taking into consideration their geodemographic. Advertisers certainly expand their reach, but by posting offers or interactive content, they could gain more loyal followers. Everyone's eyes are already looking in that direction, is it up to the advertiser to seize this opportunity to reach out through this space to highlight their social media and internet based operations.
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