The first thing to remember about Google AdWords is that you can always contact Google if you need help. Whether it is going back to the basics, or trying out a new campaign strategy, Google is there to help you. Google offers you the opportunity to live chat with a Google employee. This is one of the best options for help if you have the time to go into your problem. You can chat back and forth with the employee in real time, and would be able to implement strategies with help in real time.
Also, the suggestions button is a valuable feature that you should utilize! Google will scan your page that the ad links to and formulates a list of suggestions based on its analysis. Sometimes Google will come up with hundreds of keywords that you could use. Some keywords are grouped together based on relevance within subtopics of the webpage. It is best to review all the keywords first before accepting in order to maintain a crisp campaign and effecting advertising.
Remember, since you are a paying customer, they want your transaction to be successful so that they have repeat business!
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