Getting certified is the most important part of learning about Google AdWords. By getting this certification, you can assure current and prospective employers that you are an expert in Google AdWords. It is a great certification that you can put on your LinkedIn profile as well!
Google offers free materials to learn about search engine marketing and their AdWords before you take the certification exam. If you fail the exam, do not worry! You can take the exam as many times as you would like, but Google restricts you to only be able to take the exam once a week. When I completed the program, I took the exam before I started studying to see what the exam was like and to get an idea of what I would be learning. It is best to study for a couple hours before you take the exam. Remember, you can always go back and look at Google's free learning materials. The best way to get a complete understanding is to actually participate in creating an advertisement. With this hands on experience you will better understand how Google AdWords works and become a pro in no time!
Study hard, and good luck!
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