Shopify is a great site that, for $30/month, lets you set up a shop and review your return on investment. This is great because if you are spending money, you should know what it is getting you! If you are starting small and spend $100 a week in advertising, and you make $800 back, that is fantastic. However, you spend $100 a week, and you only end up making $10 back, this is a great indicator that something needs to be changed. Sites like Shopify allow you to really look into what is making you money so that you can either increase or decrease spending on advertisements to maximize your profits! By getting the Introduction to Web Analytics book by Todd Kelsey, you can read about how to connect your Shopify account with Google Analytics in chapters 4 and 5. It is important to track ROI from your purchases because this helps your reports that you give to management. For example, say visitors to you website do not initially make a purchase, but after their second or third visit they do, advertisements may help to increase awareness and traffic, that eventually turns into purchases. No matter what platform you are using, you should always be tracking this data. Sites like Shopify just happen to make it easier to track.
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