Week 3 - MKTG 348 - Skillbox Content (SEO - Blog #3)


The first approach to getting traffic through to your site is by curation.  If you are new to blogging and seo, then a good way to build traffic is by gathering other work and showcasing it on your own site, with credit of course!  Find some articles or videos and link them in your own posts.  Discuss how your selection are interrelated and of course, give credit to the original publishers!

Creation is the best way to attain and retain visitors.  By creating your own content, someone is less likely to go to another website.  Not only does it give the visitor a reason to stay longer during their first visit, but it gives them a reason to come back in the future!  Hopefully you have posted more original content!  The best type of content to create is what your audience is looking for.  Starting out it's great to just continue to practice content creation, but once you have a following, it's even better to cater your work towards what they are looking for!

Collaboration is another great way to garner traffic.  Collaboration can also save you money and, sometimes, time.  This is a great tool to use if you are just starting out.  Find other people who are just as passionate and want to talk about similar topics as you.  Or perhaps branch out into a topic you've never covered before because you don't have the authority to discuss it, but maybe your new collaboration partner does!  It's a win-win scenario too.  You are going to be advertising for them.  Hopefully they will share they that are collaborating with you too.  It's an even bigger win for the person with less followers because hopefully they can gain some new ones through their collaboration partner too!

Videos, podcasts, photos.  There are a myriad of ways to increase traffic to your site and share your work through many channels.  It is up to you in how you use your blog and what works best for you.  It will take time.  In a society that is so used to instant gratification, sometimes we can forget this.  Keep focusing on the authentic creative process and this is the work that will shine the most!

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