(A great example of a CTA)
In order to gain a better
understanding of search engine optimization, sometimes it is better to learn in
a hands-on way. Start off by making a
blog post. One of the easiest sites is
this site, blogger. It is connected
through Google and is easy to understand as you move at your own pace. After you have written your first blog post,
determine and adjust the following things
- Determine if it is configured for search
- Adjust the meta description for the site
- Adjust the meta description for individual pages/posts
- Integrate keywords into blog post title
- Integrate keywords into blog post text
- Integrate keywords into alt text for images
Remember, your descriptions and
keywords should relate to the topic, and only the topic, you are talking
about. You can change your descriptions
and keywords for the overall site, as well as each individual blog post
(page). After you make any changes, be
sure to save your work and update the page!
Some website, like Google Sites has you update your URL as well. A relevant, yet individualized, URL will
become the most attention grabbing and successful URL when Google sends out its
spiders! While you can look at the code
and try and consider all the factors that go into SEO, sometimes it is best to
focus on creating enticing and original page titles and the content that will
go on each page.
Hubspot Insights
These past few Hubspot videos
have taught me a lot about call-to-action items. One thing I learned about a call-to-action
(CTAs from now on) are that they require a specific page after you click on
them. I never really gave this much
thought until I really mulled it over. Anything
that I have wanted to download to get from websites for free usually requires
you to hand over your first name and email.
After you click on the enticing button or link, you are brought to
another page, which is called a landing page.
A good landing page doesn’t have the normal navigation bar at the
top. The whole page should grab your attention
and clearly define what you are getting by handing your information over. After you have given your information, the
final page is a thank-you page. This
thank-you page goes back to the normal website (navigation bar is at the top). This allows the user to not only end their
experience on a positive note, but to also continue to look around to see what
other information, products, or services this site offers.
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