Another important aspect of search engine optimization is to keep up with changes. Keep up with the way google is evolving and changing. They are constantly changing their algorithms to make things more efficient and to turn up better results. Sometimes Google will make announcements, and because they don't apply to everyone, they fall behind and get forgotten. Learn how Google works and use it to your advantage. Google doesn't disclose everything, so it is up to you to be willing to learn and try new things. Also, be aware of how you are searched for on mobile devices. Is your site mobile friendly? If not, Google might penalize you for that too.
Keep up with industry trends. Find and learn about reliable industry resources and use their research to your advantage. There are also certifications to pursue, which we will learn about next week, to make sure that you understand almost every aspect to not only search engine optimization, but specific search engine optimization platforms as well. Getting feedback and expert opinions on your work is also valuable and will help you do your job better!
Hubspot Insights
This week on Hubspot, we learned about the pillars of delight. Delight is all about focusing on building trust with your consumer and building out that customer experience. A happy customer will be converted into a promoter for your brand. While many may think that a happy customer is something that happens after a transaction or sale, it is really the interactions that happen between you and the customer in everything that leads up to the sale. Educate the consumer about your product or service and communicate clearly with them. Resolve their issues, or any qualms, quickly. Make your customer feel special, and you win a promoter!
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