One signal to Google that helps to ensure trust in your site is internal linking. Internal linking is exactly what it sounds like. When you link something on a page to another page. This also gives your readers more options and can improve the time that they stay on your site. This can also help with keyword recognition because it will pull keywords from posts that are linked to it as well.
Authoritative sites linking your site to theirs is also a good key performance indicator. Authoritative sites already hold weight with search engines, so when yours is related to it in some form, it grants your page some authority as well. The more authoritative sites that link up your site, the more trustworthy your site becomes.
The meta description, or the mini paragraph under the url in a search, is also a way to help your page be found. While it is not guaranteed, using strong keywords here in a concise and intriguing description of your page can sometimes be a way to get recognized by search engines, but it can also be helpful when users are deciding what links to click.
While lesser known, schema markups can help improve the trustworthiness and clickability of the link. Schema markups include customer reviews, images, etc. This creatings intriguing links that stand out from the typical blue letters.
Making your site as trustworthy as possible is extremely important when it comes to a search engine trusting your site. Sometimes this even means reaching out to other bloggers or sites to see if they would like to partner with you and link up your pages. It never hurts to ask! The worst they can say is no.
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