Week 9 - MKTG 348 - Self-Driving Uber Accident (AI - Blog #16)


While I have eight other arguments regarding AI as the face of the future, and self-driving cars being the most well-known type of AI that we currently have, the self-driving car world took a turn for the worse today.  A self-driving Uber in Tempe, Arizona, hit and killed a pedestrian who stepped in front of the car.  The police chief for Tempe, Arizona, had made it clear that it would have been difficult for anyone to avoid this type of accident, regardless of the vehicle being self-driving. While there was a driver in the car who had access to override the system, the driver didn't.  

This will certainly be an interesting case to follow.  It will be a case that sets the precedent for future cases like this.  Should the car have detected this and Uber be at fault?  Should the driver have been paying better attention and stopped the car?  Was there a passenger in this Uber?  If so, what type of care will be given to the passenger, as this was likely a traumatic experience for them as well.  Boston has currently halted self-diving cars on the road in response to this to ensure that all self-driving cars are up to code and as safe as possible.  AI still has a long way to go in regards to self-diving cars.  How safe is it to test-drive or implement new technologies on the road without extensive testing and what constitutes as extensive testing?

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